Consumer Outlook:
Consumption trends and future forecasts
NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead.
You need clarity to navigate a consumer landscape full of uncertainty. We can provide it.
NIQ’s Consumer Outlook report helps CPG and Tech & Durables leaders understand the pressures shaping purchase decisions—value, trust, convenience, and channel behaviors. Powered by NIQ’s Full View™ and an annual survey of tens of thousands of consumers around the world. Consumer Outlook translates change into clear commercial actions for manufacturers and retailers.
Consumer Outlook: Guide to 2026
The most important consumer shifts and consumption trends and what they mean for growth strategies.
Related insights
Explore the latest content tied to NIQ’s most recent Consumer Outlook report.
Trends over time
Revisit past Consumer Outlook reports to see how consumer attitudes have evolved in recent years.
How NIQ can help: Our Solutions
NIQ delivers a trusted, comprehensive view of consumer buying behavior, unlocking new growth opportunities. Through cloud-based platforms, advanced analytics, and AI-driven insights, The Full View™ helps brands and retailers understand what consumers buy, why they buy it, and what to do next.
Customer experiences set brands apart
With NIQ’s suite of Consumer Behavior & Insights solutions, you can make confident decisions backed by the industry’s most comprehensive and representative consumer panels, surveys, custom research, and consumer analytics.
Top brands see the full play—from challenges to the next move
Thanks to the combination of NIQ and GfK, our Market Measurement solutions offer unrivaled global coverage of the CPG and Tech & Durables spaces, providing omnichannel, total store coverage from a single, trusted source.
Unlock the full potential of your business
NIQ’s comprehensive suite of Analytics & Activation solutions harness the power of advanced analytics and cutting-edge technology, including AI and automation, to transform your strategies and business decision-making.
Keep up
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